{"id":12514,"date":"2020-12-16T11:55:13","date_gmt":"2020-12-16T16:55:13","guid":{"rendered":"https:\/\/www.institutleadership.ca\/montreal\/?page_id=12514"},"modified":"2021-04-27T10:40:07","modified_gmt":"2021-04-27T14:40:07","slug":"certification-en-marketing-et-communication","status":"publish","type":"page","link":"https:\/\/www.institutleadership.ca\/montreal\/certification-en-marketing-et-communication\/","title":{"rendered":"Certification en marketing et communication"},"content":{"rendered":"<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-12515\" src=\"https:\/\/www.institutleadership.ca\/montreal\/wp-content\/uploads\/sites\/7\/2020\/12\/Certification-en-marketing-et-communication-2.png\" alt=\"\" width=\"1800\" height=\"960\" srcset=\"https:\/\/www.institutleadership.ca\/montreal\/wp-content\/uploads\/sites\/7\/2020\/12\/Certification-en-marketing-et-communication-2.png 1800w, https:\/\/www.institutleadership.ca\/montreal\/wp-content\/uploads\/sites\/7\/2020\/12\/Certification-en-marketing-et-communication-2-300x160.png 300w, https:\/\/www.institutleadership.ca\/montreal\/wp-content\/uploads\/sites\/7\/2020\/12\/Certification-en-marketing-et-communication-2-768x410.png 768w, https:\/\/www.institutleadership.ca\/montreal\/wp-content\/uploads\/sites\/7\/2020\/12\/Certification-en-marketing-et-communication-2-1024x546.png 1024w, https:\/\/www.institutleadership.ca\/montreal\/wp-content\/uploads\/sites\/7\/2020\/12\/Certification-en-marketing-et-communication-2-600x320.png 600w\" sizes=\"(max-width: 1800px) 100vw, 1800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"p1\"><b>Nouveau \u2013\u00a0Certification en marketing et communication<\/b><\/h2>\n<h3>2 demi-journ\u00e9es de formation par semaine du lundi 12 avril 2021 au mercredi 19 mai 2021 soit tous les lundis PM (de 13h \u00e0 17h30) et mercredis AM (de 9h \u00e0 12h) pendant 6 semaines.<\/h3>\n<p>&nbsp;<\/p>\n<h3><b>\u00c0 QUI S\u2019ADRESSE LA CERTIFICATION ?<\/b><\/h3>\n<p class=\"p4\"><b>Cette certification s\u2019adresse \u00e0 des professionnels d\u2019exp\u00e9riences et aux gestionnaires qui souhaitent parfaire leur strat\u00e9gie marketing et de communication au sein de leur organisation, notamment \u00e0 travers :<\/b><\/p>\n<p class=\"p3\">\u2013 l\u2019\u00e9tablissement d\u2019un positionnement et\u00a0une\u00a0strat\u00e9gie de marque ;<br \/>\n\u2013 le d\u00e9veloppement d\u2019une strat\u00e9gie d\u2019exp\u00e9rience client et de fid\u00e9lisation\u00a0;<br \/>\n\u2013 la\u00a0cr\u00e9ativit\u00e9 et le d\u00e9veloppement de contenu en marketing\u00a0;<br \/>\n\u2013 la communication\u00a0marketing int\u00e9gr\u00e9e\u00a0;<br \/>\n\u2013 l\u2019\u00e9laboration d\u2019un plan marketing et\u00a0mesurer sa performance ;<br \/>\n\u2013 l\u2019\u00e9laboration d\u2019une strat\u00e9gie web et de m\u00e9dias sociaux\u00a0;<br \/>\n\u2013 la recherche marketing et\u00a0big\u00a0data ;<br \/>\n\u2013 le comportement du consommateur\u00a0;<br \/>\n\u2013 l\u2019utilisation efficace\u00a0des plateformes traditionnelles, web et les m\u00e9dias sociaux\u00a0;<br \/>\n\u2013 l\u2019utilisation coh\u00e9rente des canaux de communication.<\/p>\n<p>&nbsp;<\/p>\n<h4 class=\"p3\"><b>DESCRIPTION DES MODULES DE LA CERTIFICATION\u00a0<\/b><\/h4>\n<h4 class=\"p3\"><b><br \/>\nModule 1 : \u00c9tablir un positionnement et une strat\u00e9gie de marque<\/b><\/h4>\n<ul class=\"ul1\">\n<li class=\"li6\"><span class=\"s1\">Comprendre le r\u00f4le du positionnement et de la strat\u00e9gie de marque<\/span><\/li>\n<li class=\"li6\"><span class=\"s1\">Questions fondamentales pr\u00e9alable \u00e0 la d\u00e9finition de la strat\u00e9gie<\/span><\/li>\n<li class=\"li6\"><span class=\"s1\">Comprendre les fondements qui construisent les valeurs des marques<\/span><\/li>\n<li class=\"li6\"><span class=\"s1\">Comprendre les piliers sur lesquels construire une marque<\/span><\/li>\n<li class=\"li6\"><span class=\"s1\">M\u00e9thodes pour le d\u00e9veloppement d\u2019une marque forte<\/span><\/li>\n<li class=\"li6\"><span class=\"s1\">Identifier les v\u00e9rit\u00e9s profondes de la marque<\/span><\/li>\n<li class=\"li6\"><span class=\"s1\">D\u00e9terminer les th\u00e9matiques cl\u00e9s autour desquelles la marque communiquera<\/span><\/li>\n<li class=\"li6\"><span class=\"s1\">D\u00e9velopper une strat\u00e9gie pertinente pour sa marque<\/span><\/li>\n<li class=\"li6\"><span class=\"s1\">D\u00e9finir une strat\u00e9gie de marque fond\u00e9e sur l\u2019int\u00e9gration coh\u00e9rente des canaux de communication<\/span><\/li>\n<li class=\"li6\"><span class=\"s1\">Faire vivre la strat\u00e9gie de marque<\/span><\/li>\n<\/ul>\n<h4 class=\"p5\"><b>Module 2 : Communication marketing int\u00e9gr\u00e9e\u00a0<\/b><\/h4>\n<ul class=\"ul1\">\n<li class=\"li6\"><span class=\"s1\">Maitriser les outils de marketing et de communication<\/span><\/li>\n<li class=\"li6\"><span class=\"s1\">Adaptation de la strat\u00e9gie selon les besoins d\u2019affaires<\/span><\/li>\n<li class=\"li6\"><span class=\"s1\">Croissance des nouvelles plateformes : commerce social, mobile, localisation, \u00e9v\u00e8nements, musique, vid\u00e9o, blogues, images, etc.<\/span><\/li>\n<li class=\"li6\"><span class=\"s1\">\u00c9valuer les risques et opportunit\u00e9s de chaque plateforme pour votre marque<\/span><\/li>\n<li class=\"li6\"><span class=\"s1\">Comprendre le processus strat\u00e9gique et les enjeux des choix m\u00e9dia<\/span><\/li>\n<li class=\"li6\"><span class=\"s1\">Identifier et utiliser les outils de marketing et de communication adapt\u00e9s pour choisir le mix le plus performant<\/span><\/li>\n<li class=\"li6\"><span class=\"s1\">D\u00e9terminer les messages cl\u00e9s \u00e0 communiquer et v\u00e9hiculer le message efficacement<\/span><\/li>\n<li class=\"li6\"><span class=\"s1\">D\u00e9veloppement d\u2019une pr\u00e9sence unique ax\u00e9e sur une approche int\u00e9gr\u00e9e<\/span><\/li>\n<li class=\"li6\"><span class=\"s1\">Mise en place d\u2019une campagne de promotion permettant d\u2019augmenter la port\u00e9e de la strat\u00e9gie<\/span><\/li>\n<\/ul>\n<h4 class=\"p5\"><b>Module 3 : Les m\u00e9dias sociaux<\/b><\/h4>\n<ul class=\"ul1\">\n<li class=\"li6\"><span class=\"s1\">Ma\u00eetriser les fonctionnalit\u00e9s offertes par les diff\u00e9rents m\u00e9dias sociaux<\/span><\/li>\n<li class=\"li6\"><span class=\"s1\">Conna\u00eetre les meilleures pratiques propres aux diff\u00e9rentes plateformes<\/span><\/li>\n<li class=\"li6\"><span class=\"s1\">D\u00e9velopper une strat\u00e9gie performante en lien avec ses objectifs d\u2019affaires<\/span><\/li>\n<li class=\"li6\"><span class=\"s1\">Conna\u00eetre les bonnes pratiques \u00e0 adopter sur les m\u00e9dias sociaux en temps de crise<\/span><\/li>\n<li class=\"li6\"><span class=\"s1\">Utilisation optimale de LinkedIn, Facebook, Instagram et Twitter<\/span><\/li>\n<li class=\"li6\"><span class=\"s1\">La publicit\u00e9 payante sur les m\u00e9dias sociaux et les meilleures pratiques<\/span><\/li>\n<li class=\"li6\"><span class=\"s1\">Planification et structure d\u2019une campagne publicitaire sur les m\u00e9dias sociaux<\/span><\/li>\n<li class=\"li6\"><span class=\"s1\">Mesurer ses r\u00e9sultats en vue d\u2019optimiser les actions sur les diff\u00e9rentes plateformes<\/span><\/li>\n<\/ul>\n<h4 class=\"p5\"><b>Module 4 : Marketing de contenu : erreurs \u00e0 \u00e9viter<\/b><\/h4>\n<ul class=\"ul1\">\n<li style=\"font-weight: 400;\">Comment utiliser le contenu pour attirer des nouveaux prospects, les convertir en clients, puis les transformer en clients satisfaits?<\/li>\n<li style=\"font-weight: 400;\">Comment identifier et corriger les erreurs?<\/li>\n<li style=\"font-weight: 400;\">Comment utiliser le point de vue de votre client (pas le v\u00f4tre)?<\/li>\n<li style=\"font-weight: 400;\">Comment utiliser le niveau de langage de votre client (pas le v\u00f4tre)?<\/li>\n<li style=\"font-weight: 400;\">Quelles \u00e9tapes (simples!) pour planifier votre marketing de contenu?<\/li>\n<\/ul>\n<h4 class=\"p5\"><b>Module 5 : D\u00e9velopper une strat\u00e9gie d\u2019exp\u00e9rience client et de fid\u00e9lisation<\/b><\/h4>\n<ul class=\"ul1\">\n<li class=\"li6\"><span class=\"s1\">Portrait global de l\u2019exp\u00e9rience client<\/span><\/li>\n<li class=\"li6\"><span class=\"s1\">Comprendre les \u00e9l\u00e9ments ayant une incidence sur l\u2019exp\u00e9rience client et sur la marque<\/span><\/li>\n<li class=\"li6\"><span class=\"s1\">Comprendre les comportements et les besoins des consommateurs pour mieux les anticiper<\/span><\/li>\n<li class=\"li6\"><span class=\"s1\">Identifier le r\u00f4le de chaque maillon dans le processus de l\u2019exp\u00e9rience client<\/span><\/li>\n<li class=\"li6\"><span class=\"s1\">Choisir le type de relation \u00e0 entretenir avec ses auditoires<\/span><\/li>\n<li class=\"li6\"><span class=\"s1\">Comprendre l\u2019importance de l\u2019interaction aux points de contact<\/span><\/li>\n<li class=\"li6\"><span class=\"s1\">Comment \u00ab faire vivre \u00bb la marque dans tous les points de contact ?<\/span><\/li>\n<li class=\"li6\"><span class=\"s1\">Maximiser l\u2019engagement entre marque et consommateurs \u00e0 chaque \u00e9tape du cycle d\u2019achat<\/span><\/li>\n<li class=\"li6\"><span class=\"s1\">Apprendre \u00e0 g\u00e9rer la relation client pour cr\u00e9er de la loyaut\u00e9<\/span><\/li>\n<\/ul>\n<h4 class=\"p5\"><b>Module 6 : Planification marketing et analyse de la performance\u00a0<\/b><\/h4>\n<ul class=\"ul1\">\n<li class=\"li6\"><span class=\"s1\">Le processus de la planification marketing incluant les grandes \u00e9tapes<\/span><\/li>\n<li class=\"li6\"><span class=\"s1\">Comprendre ses cibles pour guider son processus de planification<\/span><\/li>\n<li class=\"li6\"><span class=\"s1\">Les informations, donn\u00e9es et analyses n\u00e9cessaires (sur les produits, les clients, le contexte, etc.)<\/span><\/li>\n<li class=\"li6\"><span class=\"s1\">Donn\u00e9es quantitatives et qualitatives dans une perspective d\u2019optimisation des strat\u00e9gies marketing<\/span><\/li>\n<li class=\"li6\"><span class=\"s1\">D\u00e9finir votre plan d\u2019action, planifier le budget et \u00e9tablir un \u00e9ch\u00e9ancier<\/span><\/li>\n<li class=\"li6\"><span class=\"s1\">Strat\u00e9gie en temps r\u00e9el en fonction des objectifs et des r\u00e9sultats<\/span><\/li>\n<li class=\"li6\"><span class=\"s1\">Maitriser les outils de mesure des interactions des consommateurs avec les marques et produits<\/span><\/li>\n<li class=\"li6\"><span class=\"s1\">Indicateurs de performance \u00e0 observer<\/span><\/li>\n<li class=\"li6\"><span class=\"s1\">\u00c9valuer l\u2019efficacit\u00e9 de votre strat\u00e9gie et mesurer les r\u00e9sultats et les retomb\u00e9es<\/span><\/li>\n<li class=\"li6\"><span class=\"s1\">Analyse et interpr\u00e9tation des r\u00e9sultats pour red\u00e9finir sa strat\u00e9gie<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4>TRAVAIL D\u2019INT\u00c9GRATION<\/h4>\n<p class=\"p3\">Un travail d\u2019int\u00e9gration est obligatoire \u00e0 l\u2019obtention de la Certification. Ce travail est \u00e0 faire \u00e0 la suite\u00a0de la formation. Vous aurez 3 semaines pour le compl\u00e9ter. Il s\u2019agit d\u2019une r\u00e9flexion personnelle, l\u2019objectif est de faire le lien entre les apprentissages vus en formation et votre r\u00e9alit\u00e9 \u00e0 titre de gestionnaire dans votre organisation.<\/p>\n<p>&nbsp;<\/p>\n<h4 class=\"p3\"><b>TARIFS, DATES ET INSCRIPTION<\/b><\/h4>\n<ul class=\"ul1\">\n<li class=\"li6\"><span class=\"s1\">La prochaine session est pr\u00e9vue pour le printemps 2022. Les dates seront communiqu\u00e9es ult\u00e9rieurement.<br \/>\n<\/span><\/li>\n<\/ul>\n<p class=\"p5\"><b>Tarif :<\/b>\u00a05595$ + taxes. Des rabais sont offerts aux\u00a0organismes \u00e0 but non lucratif (15%) et gouvernementaux (10%).<\/p>\n<p>Les journ\u00e9es de formation sont admissibles \u00e0 la loi du 1 % pour la formation de la main d\u2019\u0153uvre. De plus, vous avez la possibilit\u00e9 d\u2019acc\u00e9der \u00e0 d\u2019autres financements. Pour cela, renseignez-vous directement aupr\u00e8s d\u2019Emploi Qu\u00e9bec de votre r\u00e9gion.<\/p>\n<p>Des rabais sont offerts aux\u00a0organismes \u00e0 but non lucratif \u00a0(15%) et gouvernementaux (10%).\u00a0<a href=\"https:\/\/www.institutleadership.ca\/montreal\/contact\/\">Contactez-nous<\/a>\u00a0pour plus de d\u00e9tails.<\/p>\n<p class=\"p5\">Pour plus de d\u00e9tails, veuillez\u00a0<a href=\"https:\/\/www.institutleadership.ca\/montreal\/contact\/\"><span class=\"s2\">communiquer<\/span><\/a>\u00a0avec nous.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Nouveau \u2013\u00a0Certification en marketing et communication 2 demi-journ\u00e9es de formation par semaine du lundi 12 avril 2021 au mercredi 19 mai 2021 soit tous les lundis PM (de 13h \u00e0 17h30) et mercredis AM (de 9h \u00e0 12h) pendant &hellip; <\/p>\n","protected":false},"author":17,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Certification en marketing et communication - Canada - Institut de Leadership<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.institutleadership.ca\/montreal\/certification-en-marketing-et-communication\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Certification en marketing et communication - Canada - Institut de Leadership\" \/>\n<meta property=\"og:description\" content=\"&nbsp; 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